- Tissot ran an AR campaign with Selfridges in May 2010 enabling shoppers to virtually try on its watches using a screen in Selfridges windows.
- eBay has recently launched an AR app which can be used to digitally try on sunglasses by superimposing the glasses design over the user's face.
- Back in November 2010, H&M launched an iPhone app with GoldRun which allows shoppers to try on outfits virtually.
- Hawes & Curtis have launched a virtual fitting room on its website in collaboration with FitsMe, who have developed an adaptable mannequin to ensure you get the perfect fit for your shirt or suit.
Wednesday, 19 January 2011
FT cites predictions from marketing group ABI Research that the AR market in the US alone will grow to US$350m by 2014, from US$6m in 2008. Indeed a number of fashion and luxury brands are already getting involved:
Posted by Sarah at 09:57