Tuesday, 1 February 2011

Celebrating green fashion

As the grand finale to Olswang's Green Week, and a first for the firm, we showcased some of the best green fashion brands around in Friday's 'Eco Fashion Show'. The day started with the firm being given a taster of what was to come with mannequins on the 7th Floor dressed in the designers' clothes. As the evening grew closer preparations heightened, the room was set and the models put the final touches to their look, with the help of ethical-stylist Lupe Castro.

With nerves increasing it was time for the show to begin. The breadth of designers, including Eloise Grey, Goodone, People Tree, Stella McCartney, Elena Garcia, Christopher Raeburn, and By Stamo, created a showcase of varying styles and affordability. From ball gowns, to rain macs, tweed coats to party dresses, the models strutted down the runway doing their best Kate Moss impressions.



The 'green' theme varied from designer to designer; People Tree provided fair-trade clothing, Goodone demonstrated up-cycling and Stella McCartney gave the audience a glimpse of high end organic cotton attire. The show most definitely proved that eco fashion is high fashion.  Fashionista would like to thank all the designers for taking part and to River Island for the loan of their mannequins.

A lot of organising, creativity and fun culminated in an incredible evening of fashion with a conscience. The question is can London Fashion Week compete?!

2 comments:

Reco said...

Great work! There's been so much activity in the green fashion space lately - the green fashion week in vancouver, the shows in NYC, the NICE conference in Denmark last year, and of course all the work in London. It's an exciting time.

Sarah said...

Thanks Reco, I also received the following lovely message from Judith Condor-Vidal, Director at Trading for Development, www.tradingfordevelopment.co.uk

"I enjoy very much reading your blog. Best wishes for you in this ever fast 2011!
Judith"