Friday, 17 April 2009

Lipstick index is no more

The term "lipstick index" was apparently coined by Leonard Lauder in the weeks following the 9/11 attacks in New York to explain the growth in sales of lipsticks despite the grim news on every television screen. He explained "When things get tough, women buy lipstick," he said at the time. "

The Telegraph reported at the weekend that the lipstick index has been replaced by the "fond du teint index". TNS Worldpanel, a market research firm, has reported growing sales of foundation in Britain - up 25.3 % over the year to February while lipstick sales fell 5.7 %. A similar phenomena has been reported in the US, where according to Kline & Company, lipstick sales fell 5.8% per cent during 2008, while liquid foundation sales grew by 2.5%.

Fashionista wonders whether this recent phenomena comes down to the British need to "put on a brave face" during these troubled economic times..?