Friday, 17 September 2010

Emerging design talent at LFW

Fashionista is delighted to learn that top city law firm Olswang is providing much needed legal support to some of London’s best new fashion designers as part of its recent cooperation with the Centre for Fashion Enterprise (CFE), the pioneering business development platform that nurtures emerging fashion design talent. CFE boasts an impressive past roster of high profile names, including Erdem, Peter Pilotto, Richard Nicoll and Marios Schwab, and Olswang is now advising the latest designers on the CFE’s two-year Venture programme as they develop their labels on the international fashion stage.

Designer labels currently on the CFE’s two-year Venture programme include Meadham Kirchhoff, Christopher Raeburn, James Long, Louise Gray, Mary Katrantzou and Tim Soar; all of whom will be presenting their Spring 11 collections at London Fashion Week, having already received international acclaim from fashion buyers and editors alike. Mary Katrantzou and Meadham Kirchoff were recently announced as nominees for this year's British Fashion Awards in the category for "Emerging Talent Award - Ready to Wear".

The CFE's Venture programme was devised to support the growth of designer labels which have already secured an impressive list of stockists, and have created a buzz in the press. The programme encompasses the vital aspects involved in developing a fashion label as a business, and provides mentoring and high growth coaching from experienced industry specialists. In addition, the CFE’s one-season Pioneer programme offers an analytical business review to less mature fashion labels, enabling them to devise a longer term business strategy. Through Olswang's involvement in the scheme, designers benefit from free legal advice on commercial contracts, tax and copyright issues, and attend workshops on IP. As well as working with designers on the Venture and Pioneer schemes, Olswang maintains relationships with the designers post-CFE, including Hannah Marshall whose two year term ended in July. It is good to know that London's emerging design talent is in such capable hands!