As Fashionista waited for the Christmas lights to be turned on in Bruton Street last night, she pondered on the gloomy news in The Times about the forecasts for Christmas retail sales. Flat or up or down 1% or 2% and this is supposed to be good news.
What is clear is that retailers - even in Bond Street where discreet notices inform would be customers that there is "20% off everything in store today only" - are trying to educate customers to buy now and not wait for last minute pre-Christmas sales or to expect deep discounting after Christmas. And retailers will be delighted to learn that research indicates that they will be competing for a share of reduced Christmas purses.
It's official - a recessionista Christmas will be "in" for Fashionista, Modeliste and all their friends.