Tuesday, 23 December 2008

"Wedding dress and two curries, please ..."

Crain's Manchester Business reports that local importer A&A Fashions is facing the economic downturn by lashing out half a million pounds to turn its warehouse into a wedding venue. A&A's owner Hassan Choudry hopes to attract banqueting and exhibitions business, in particular Asian and Jewish weddings. He is also applying for planning permission for an Indian restaurant.

Fashionista applauds Mr Choudry's initiative, but reminds readers that, while slumps and downturns are but temporary hiccups, fashion is forever. When redeploying assets like business premises when trade is slow, do make sure that, once the fashion trade is on the ascendant again, the escape from Plan B back to Plan A is feasible in terms of time, expense and legal formalities. As an afterthought she adds, as usual the Americans have got there first: the logo on the left comes from an Arizona enterprise.