Friday, 15 May 2009

Fashionista is thinking green . . . . .

Ever open to new initiatives, Fashionista has been inspired to consider going "green". And, of course, she is far from alone and certainly not the first to recognise that "green is the new black". Today's news that luxury giant LVMH is taking a minority stake in Edun, the ecological and ethical fashion label, has caught Fashionista's attention. Edun has a fascinating pedigree - launched in 2005 by Bono, the Irish lead singer of the rock band U2, and his wife and now partially owned by the world's biggest owner of luxury brands. Will the other luxury brand giants follow, Fashionista muses? Certainly there is an ever increasing list of ethical fashion labels to choose from and it seems that there is also an increasing consumer interest in the ethical stance of clothing manufacturers. So, Fashionista plans to investigate and report on green issues in the fashion world on a regular basis . . . . and will be interested to see if other fashion groups follow LVMH's lead.