Saturday, 30 May 2009

Generation Jones

Fashionista was excited to hear that one of her good friends, publicist Vicki Day, has launched a new website this month called "Generation Jones". The website is aimed at the 39-54 year old market, the so-called "late" baby boomers, and will highlight those stores, brands and other products that are successfully targeting this particular market, all based on the reviews and recommendations of its members. There is an interesting quiz to take part in if you want to find out what type of "Jones" you are and, although she falls just below the age range, Fashionista couldn't resist taking the quiz to discover that she is a "radical Jones" - who knew!

To take the test yourself or to find out more about the site, please visit the website.