Friday, 29 May 2009

Sister Act

Fashionista was thrilled to receive an invitation from the Fashion Business Club to attend their recent event at the Institute of Contemporary Arts. Daniela and Annette Felder, the talented twin sisters behind the Felder Felder brand were interviewed by illustrator, Daisy De Villeneuve and provided insight into the inspirations behind their unique designs.

During the interview, the audience was shown a video of their A/W 08 and 09 collections which were inspired by such icons as Courtney Love, Kurt Cobain and Iggy Pop. The interview charted their origins in a small village in Germany, the influence of their fashionable mother and their love of music, through to their studies (they were accepted separately) at Central St Martins and finally to starting their own brand for "women who like to show the different sides of their personality".

The sisters hope that the Felder Felder brand will expand internationally - it is now stocked by Browns Focus - and have recently been asked to design the uniforms for Nobu, Berkeley Square, which will "have the essence of Felder Felder" but won't be exact copies as few people would want to be served by a waitress wearing the same dress as them!

Fashionista then took the opportunity to mingle with other members of the Fashion Business Club over a drink. Fashion Business Club is a members-only club, created on the basis of bringing bright-minded, fashion business professionals together six times a year at an informal venue to listen, learn and do business together. For more details of the Fashion Business Club and their future events, click here