Friday, 19 June 2009

Amazon to launch footwear site

Today Retail Week reported that Amazon is to launch a standalone footwear site in the UK following the success of its Endless site in the US and Javari site in Japan. Although Amazon has been selling footwear on its main site since 2007, it is thought that the new site will have a broader product range, which will drive sales. One big advantage for consumers is that the new site will provide next-day delivery and free returns.

Fashionista's friends at Verdict conducted a survey recently in which 29.4 % of respondents said they purchased fashion items from Amazon. Consulting director Neil Saunders said that Amazon's new launch was likely to pose a threat to existing retailers. "The shoe retailers have not got as strong an online offer as they could have," he said. "Amazon is really stealing a march on them. It brings to the market a very recognised and trusted brand."
Given Fashionista's shoe fetish, anything which increases shoe shopping opportunities has to be welcome news!


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