Fashionista notes reports from Sky News that Hollywood stars are being asked to avoid the red carpet this year in an effort to create an element of surprise at the Oscars ceremony. Following poor viewing figures for the event last year (Sky News reports that figures averaged 32 million, making it the least-watched Oscars ever), the organisers seem to be attempting to spice things up by asking celebs to use an off-camera entrance so that they make their first public appearance on stage. This presents an obvious dilemma for the fashion industry and designers - it's unlikely that Hollywood's hottest property will be asked what they are wearing when giving or receiving one of the coveted golden statues! 
Fashionista expects that designers will still go to "Herculean" efforts to secure stars like Beyonce and Natalie Portman to wear their creations, but will the likes of De Beers and Cartier still risk their priceless jewels when they are not guaranteed a red carpet credit?
Fashionista ponders whether if they are spending their own cash, the stars will opt for slightly less extravagant jewellery like the Fruit and Nut necklaces adorning the likes of Alex Kingston and Jane Horrocks in portraits that will be on show at the Fairtrade Fortnight exhibition at the Eden Project in Cornwall starting next week...
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