Saturday, 7 February 2009

Woolworths saved by Shop Direct

Many UK shoppers will be heartened to hear the news that the Woolworths brand is to be given a new lease of life online, after it was acquired by Shop Direct (owner of catalogues Littlewoods, Kays and Great Universal).

The new owners have set up a blog about their new online venture on which they confirm that their new offering, to be launched in summer 2009, will include such Woolies favourites as pick'n mix sweets and Ladybird childrens' clothing.

Fashionista is curious to see whether the brand will be more successful online if the average basket remains as low as that in store.